Jupiter Pro League now also on "MyCujoo", "OneFootball" and LIVENow thanks to international agreement with Eleven and MEDIAPRO

posted:

06/03/2021

JPL now also on "MyCujoo" and "OneFootball" thanks to international agreement with Eleven and Mediapro - The global sports rights agency closes an agreement to distribute Belgian football in several European countries: France, Germany, Italy, Spain

The Jupiler Pro League has secured new international exposure with leading streaming platforms MyCujoo, OneFootball and LIVENow. As a result of the MEDIAPRO brokered deals, Belgian club football will now be available in major European markets including France, Germany, Italy, Spain and the UK. Since the start of their Belgian football collaboration in summer 2020, Eleven Sports and the Pro League have been committed to driving innovation across their partnership, including in their approach to international distribution. They have partnered with Mediapro, an expert player on the global stage in sports rights management, to lead this distribution effort. Mediapro last week secured an agreement with ESPN to bring the Belgian league to fans throughout the Americas and the Oceania region.

Eleven Sports, MEDIAPRO, and the Pro League are now going one step further in the international distribution of Belgian club football. This groundbreaking agreement capitalizes on the network of Eleven Sports and its parent company, the sports and media investment platform Aser Ventures. MyCujoo was acquired by the Eleven Sports Group in November 2020 and OneFootball is part of Aser Ventures’ leading portfolio of sports and media companies. Eleven Sports Belgum and OneFootball also collaborated in 2019/20, to bring fans pay-per-view access to Eleven’s European football rights.

MyCujoo is a global streaming platform, delivering thousands of hours of LIVE sport to tens of millions of fans. OneFootball is a world leading football media platform, providing fans with a comprehensive football content offering that includes live-streaming, videos, breaking news, live scores, data and stats. LIVENow brings sports, concerts, workouts, stand-up comedy, inspirational speakers and more to screens around the world.

Through these new partnerships, Eleven Sports and the Pro League are responding to a the growing trend towards digital consumeption of LIVE sport via streaming services.

Through these new partnerships, the Pro Lleague is responding to a strongly growing tendency among sports fans to consume sports content digitally via streaming services. Thanks to the agreement with MyCujoo and OneFootball, all matches of the Jupiler Pro League will now also be available in Germany, France, Italy, Spain, UK, Austria, Switzerland, Czech Republic, Slovakia, Hungary, Poland, Scandinavia and Ireland.

Until the Play Offs, access to the matches will be free on both platforms, after which a pay-per-view model will be applied.

Guillaume Collard, Managing Director ELEVEN Belgium and Luxembourg and Chief Rights Acquisitions Officer Eleven Sports Group: “As part of our 'Home of Belgian Football' project, we want to offer Belgian club football an even greater international image. The agreements with our partners MyCujoo and OneFootball are an integral part of this strategy we share with the Pro League. In addition, we want to continue to respond to the evolutions in sports consumption among sports enthusiasts. More digital, more fragmentary. Again, the collaborations with MyCujoo and OneFootball indicate support."

Oliver Seibert, Sports Rights Manager at MEDIAPRO: “Our international distribution strategy is based on trusted partnerships with specialized broadcasters in the territories. We really look for long term solutions that fit the growth potential of the Pro League. At the same time, we are also very much adapting to the new rules of consumption behavior. In this sense, we really value our partnership with Eleven, the Pro League and its clubs, who have all proven to be on the forefront of innovation in how they connect with their consumer base. Through this new collaboration with MyCujoo and OneFootball, we also bring the knowledge and experience of two frontrunners in digital distribution models that are adapted to individual needs and preferences and it goes without saying we are very excited about this partnership”.

Leander Monbaliu (Pro League): “In Belgium, the reach of Belgian football is already historically large thanks to the collaboration with Eleven Sports. In addition, efforts are being made to create innovative partnerships - just think of KBC Goal Alerts - and technology that benefits the fan experience - such as the greater focus on data. Internationally, we follow the same recipe with Eleven Sports and Mediapro: through technology and platforms that make it possible for fans to customize the offer to their preference, we are expanding our audience and we can make our clubs more visible internationally.”

Pedro Presa, Group Chief D2C Officer ELEVEN Sports Group and MyCujoo co-founder: “As part of the ELEVEN family, we’re delighted to provide elite football to both passionate fans of Belgian football and those being introduced to the ProLeague’s storied and historic clubs for the first time on MyCujoo. Our tens of millions of users are football fanatics who don’t just watch the teams they love, but up to 82% enjoy live streams from clubs, leagues, and competitions played outside their own territory. With a proven history of helping broaden fan bases by bringing teams ever closer to their supporters, we’re ready to play a key role in further internationalising the image of Belgian club football.”

Lucas von Cranach, CEO and founder of OneFootball: “The Belgian Pro League is an innovative and exciting league and we’re thrilled to be able to bring fans across Europe closer to the action through OneFootball. Our flexible and convenient approach to in-app live streaming in combination with our very young and highly engaged userbase of football fanatics will provide new opportunities and increased awareness for the competition in some of OneFootball’s key markets. Watching Belgian top football has never been so easy, and we look forward to working closely with all partners involved.

Peter Leible, Head of Sport, LIVENow: “We’re delighted to partner with our sister company Eleven Sports to showcase the best of Belgian club football to our audiences across Europe. The Pro League is an exciting addition to our growing portfolio of sports content and we’re excited to get started.”

About ELEVEN:

ELEVEN SPORTS provides top class sporting action. Eleven broadcasts the absolute top leagues in football, as well as in basketball, American football, and martial arts. Football fans enjoy national leagues such as Pro League, LaLiga, Serie A, Bundesliga, FA Cup, League Cup and MLS, while hockey fans can follow the Euro Hockey League. You can also watch the best national football teams in the UEFA Nations League, the EURO 2021 Qualifiers and the 2022 FIFA World Cup Qualifiers. Fans of American sports can enjoy the NBA and the NFL, as well as the UFC.

Eleven Sports is the only sports provider in Belgium and Luxembourg available in all households. Subscribers can watch the three Eleven Sports channels in Belgium and Luxembourg online in Dutch and French at www.elevensports.be and www.elevensports.lu.

About MEDIAPRO

MEDIAPRO Group operates a fleet of over 80 High Definition and 4K Outside Broadcast units, and produces live coverage of more than 12,000 events around the world each year. The Group is currently involved in the production of 16 national soccer competitions around the world, including top-tier leagues in Spain, France, Portugal, Italy, Greece, Turkey, Kenya, Angola, Slovenia, Serbia, Colombia, Bolivia, Mexico and Canada. MEDIAPRO Group crews produce events for the UEFA Champions League, FIFA World Cup, FIFA Confederations Cup, the Africa Cup of Nations, FIBA events, the Euroleague and Formula 1. MEDIAPRO was also the host broadcaster of the 2019 Pan Am Games in Lima, Peru.

MEDIAPRO manages the global media rights to Spain’s LaLiga Santander. Early in 2019, the Group sealed a long-term partnership with Canadian Soccer Business for the worldwide media rights to the Canadian Premier League, the country’s new first division soccer league. MEDIAPRO produces more than 15 TV channels worldwide, including several specialty sports channels.

With 58 offices on four continents, MEDIAPRO is also one of the most important creators of content in the world, with projects for HBO, Netflix, Amazon Prime Video, Turner, DirecTV, Movistar, FOX, Viacom and Televisa.

About PRO LEAGUE

The Pro League is responsible for the organisation of Belgian professional football. It does this by organising championships, either in competition or cup competitions.

It also groups the professional football clubs, which are represented in the management bodies of the non-profit association and nv Pro League. The Pro League works independently of these clubs, but is at their service.

On a national level, the Pro League works closely with the KBVB, on a regional level it regularly coordinates both wings of amateur football: Voetbal Vlaanderen and ACFF.

The Pro League is aware of its social role and translates this into a Football & Community policy with which it wants to achieve social and societal impact.

The Pro League strives to be an organisation where football experience, professionalism, innovation and growth are central. Every Pro League initiative aims to strengthen the clubs in particular and football in general.
Our ambition is an ever stronger Belgian professional football, closer to the fans.

About OneFootball

OneFootball’s goal is to fuel the world’s football obsession. Reaching 85m football fans worldwide every month, OneFootball is the most popular football media platform for the new generation of football fans. It is the only app with a fully personalised home stream for non-stop news of your favourite club and the only company to offer single live football matches in-app on a free and pay-per-view basis. In the spirit that football is more than just 90 minutes, OneFootball operates a 24-hour newsroom to provide fans across the world with the comprehensive football content they crave - from statistics and live scores of 200+ leagues and competitions worldwide to breaking news, highlight clips, live streaming, transfer rumours and features. Native integration from OneFootball’s network of over 300 independent content creators, clubs, federations and broadcasters adds an additional 25,000+ pieces of content per week. The OneFootball app is available in 12 languages and is the best rated sports app in the world, based on millions of App Store and Google Play reviews. Founded twelve years ago, the company has its headquarters in Berlin and regional offices in London, New York, Mexico City, Rio de Janeiro, Istanbul, Cairo and Singapore.

In December 2020, OneFootball acquired Dugout to reshape the football digital media landscape and form the world's largest owned and operated digital football media business. The acquisition saw Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain, Real Madrid and Olympique de Marseille's join OneFootball as shareholders. Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. Using current and archived footage, Dugout helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.