Insight Media announces the availability of the Special Report on 3D at NAB,covering all aspects of 3D that were announced and discussed at NAB and the Digital Cinema Summit. The report has nearly 100 pages of 3D news, analysis and commentary from Insight Media's team of world-class 3D analysts.

"You have the best 3D in the entire show," commented visitors to Polecam's demonstrations at the April 2010 NAB Convention in Las Vegas. With many exhibitors navigating through the minefield of shooting 3D through variable-magnification optics, Polecam clearly illustrated the advantages of deploying prime lenses and moving the cameras towards the subject rather than zooming into close-up.

Continuing to lead the 3D revolution by offering customers new dimensions in sports programming, DIRECTV will add ESPN 3D, the industry’s first 3D sports television network, to its upcoming 3D lineup that will offer three dedicated 3D channels, including DIRECTV’s newly named linear 3D channel, N3D™ powered by Panasonic. Launching in June, millions of DIRECTV HD customers will have access to ESPN’s entire 3D programming lineup, including up to 25 2010 FIFA World Cup matches.

SKY Perfect JSAT Corporation (JSAT) and Sony Corporation (Sony) on 20th April 2010 announced plans to broadcast 25 matches from the 2010 FIFA World Cup South Africa™ Tournament, which starts on June 11, in 3D. The 3D matches will be broadcast via SKY Perfect JSAT's SKY PerfecTV! HD and SKY PerfecTV! HIKARI channels under the name 'Sony Presents "2010 FIFA World Cup South Africa™ 3D"' (reflecting Sony's flagship sponsorship of the show). Commencing June 19, the lineup of 3D matches includes live broadcasts of the Japan-Netherlands match and the tournament final.

Synapse, AXON’s modular interface and signal processing equipment, is enhanced with 3D functionality. The G3D100 is a 3Gb/s, HD and SD stereoscopic production and/or transmission tool. The unit is designed for situations where stereoscopic production with flip or mirror, monitoring in anaglyph, 3D transmission of stereoscopic into side by side, or side by side to anaglyph is required. It can be fed with a stereoscopic image (and a backup source). These sources are processed internally to provide multiple outputs.

TVLogic, designer and manufacturer of broadcast & professional high definition monitors and displays, introduced two 15” Organic Light Emitting Diode (OLED) Displays, a 2D and a 3D stereoscopic model. OLED technology offers many benefits over conventional flat-panel designs, including the widest possible color gamut, 100,000:1 contrast ratio, blazingly fast image response, and full 180° viewing angle.

TVLogic, a designer and manufacturer of broadcast & professional high definition monitors and displays, announced support for import and export of popular color grading 3D LUT (Look-up table) formats for highly accurate color matching between XVM-245W monitors.

While 3D TVs, 3D broadcast channels and 3D cinemas pop up like daisies, content owners develop a growing need to get their 2D content converted to a 3D format. The fact is that people are paying more to see 3D, hence 2D content has less value than 3D content. Consider that 3D movies already accounted for 33 percent of the box office this year and this was achieved by only four films.

· Demand for mass-market 3D TV is soaring
· Solution helps broadcasters and operators deliver 3D from venue to viewer
· Award honors outstanding technological innovation in the broadcast industry

Pixel Power, a leading supplier of broadcast graphics systems, has today announced its partnership with the Digital Media Centre (DMC), one of Europe’s most advanced digital media facilities, for the delivery of 3D coverage of the Masters Golf, from Augusta, Georgia, which took place this month.

SES ASTRA announced that it will launch a 3D demo channel on ASTRA. Following initial testing, the channel will go live on 4 May 2010 right in time for the opening of ANGA Cable, the international trade fair for cable broadband and satellite taking place from 4-6 May in Cologne, Germany. ASTRA's new 3D demo channel will be available free-to-air via ASTRA's orbital position 23.5 degrees East, and will initially target retailers and installers featuring high quality 3D content including sports, music and entertainment.

The live 3D broadcast of the prestigious Dutch music award gala, the "Buma Harpen Gala 2010," turned out to be a great technical success for the facilitating companies DutchView, Grass Valley™, and 3D Village. It was the first time that a live 3D broadcast took place in the Netherlands.

At NAB 2010, Grass Valley™ introduced the latest version of the popular Grass Valley™ K2 Dyno™ Replay System, which includes the ability to handle super slow-motion and 3D projects. Thanks to powerful new features for live production applications, as well as instant replay with slow-motion and super slow-motion capability, the K2 Dyno Replay System can streamline file-based workflows for a wide variety of live production environments for less than half the price of competing solutions.

12 Questions and Answers

Four compelling reasons to join the 3D revolution and make your first 3D experience a Sony one:

· Affordable Sony 3D TV “BRAVIA” HX800 launch model
· Free 3D stereoscopic game titles for PlayStation®3 (PS3™) with all Sony 3D TVs
· Exclusive Blu-ray 3D™ movies bundled with selected Sony 3D TVs and Blu-ray players
· The most comprehensive range of 3D Blu-ray Players and Home Cinema Systems available