In December 2009, FIFA and Sony announced plans for 3D coverage of 25 FIFA World Cup matches. Integral in the selection and adoption of the technologies were Peter Angell, HBS director of production & programming, who served as FIFA special 3D project leader, and Duncan Humphreys, 3D consultant to HBS for the World Cup and partner in UK-based 3D production company Can Communicate. The aim was to deliver to TV-viewing soccer fans a new experience of their sports and to cheer even more about the World Cup. The tournament should help to kick off what TV makers, networks – and advertisers – hope to become a new dimension in home sports viewing and sports viewing in cinemas.

The 2010 Tour de France was the 97th edition of the Tour de France cycle race, one of cycling's Grand Tours. It started on 3 July with an 8.9 km prologue time trial in Rotterdam, the first start in the Netherlands since 1996. The race visited three countries: the Netherlands, Belgium and France, and finished on 25 July on the Champs-Élysées in Paris .

Since 1992, Dorna has been the exclusive holder of all commercial and TV rights for the FIM MotoGP World Championship. The company also participates in the management, marketing, and distribution of other motorsports properties, such as the Spanish Road Racing Championship (CEV).

21st Century 3D - 3ality - Binocle 3D - Element Technica - Kronomav - P+S Technik - Screen Plane - Stereotec - swissRIG - Tango - 3D Film Factory - British Technical Films - Inter Video 3D - Kerner 3D - Pace - S3D

On 23 February 2010 Sky Germany started its 3D trials with the UEFA Champions League match VFB Stuttgart - FC Barcelona followed by the first Bundesliga match Bayer Leverkusen - Hamburger SV. During the Internationale Funkaustellung in Berlin Sky Germany announced to go on air with its 3D channel on 3 October 2010 with the live broadcast of the Ryder Cup and since 14 January 2011 Sky Germany has shown one Bundesliga match in 3D on every match day in addition to DFB Cup matches, UEFA Champions League matches and other international sports events.

From the lens to the living room: Making it happen - Based on the 3D experience gained at several key sporting events over the past two years, Sony’s work with Wimbledon is on the cutting-edge of broadcast innovation. Sony has partnered with experts across the industry to make Wimbledon in 3D a reality and is the only broadcast manufacturer able to provide an end-to-end solution that delivers 3D content and expertise across the value chain.

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The All England Lawn Tennis Club’s (AELTC) 125th Wimbledon Championships were the first to feature 3D coverage. The project was the result of the AELTC’s three year partnership with Sony, a partnership that continues the history of both companies at the forefront of broadcast innovation. Four matches were covered this year. The Men’s Singles Semi-Finals, The Women’s Final, and the Men’s Final. All matches took place on Centre Court.

The modern pentathlon is a sports contest that includes five events: fencing, 200m freestyle swimming, horse riding, and a 3km cross-country run in combination with pistol shooting. The sport is governed by the Union Internationale de Pentathlon Moderne (UIPM), the International Modern Pentathlon Union. Modern pentathlon is an Olympic event.

A triathlon is a multi-sport event involving the completion of three continuous and sequential endurance events. While many variations of the sport exist, triathlon, in its most popular form, involves swimming, cycling, and running in immediate succession over various distances. Triathletes compete for fastest overall course completion time, including timed "transitions" between the individual swim, bike, and run components.

Archery had its debut at the 1900 Summer Olympics and has been contested in 13 Olympiads. Eighty three different nations have appeared in the Olympic archery competitions, with France appearing the most often at 11 times. It is governed by the International Archery Federation. Recurve archery is the only discipline of archery featured at the Olympic Games.

Canoe slalom is a competitive sport where the aim is to navigate a decked canoe or kayak through a course of hanging gates on river rapids in the fastest time possible. Modeled on slalom skiing, the first Canoe Slalom competition was held in Switzerland in 1932. The sport was staged on flat water during its early days, but was later switched to white water rapids.

Since 1992, badminton has been an Olympic sport with five events: men's and women's singles, men's and women's doubles, and mixed doubles, in which each pair consists of a man and a woman. At high levels of play, especially in singles, the sport demands excellent fitness: players require aerobic stamina, agility, explosive strength, speed and precision. It is also a technical sport, requiring good motor coordination and the development of sophisticated racquet movements.

At the London 2012 Olympic Games, one of the world’s most popular and fastest-growing team sports will be showcased at the Basketball Arena and the North Greenwich Arena.

Beach Volleyball made its Olympic debut at Atlanta 1996. Since then it has become one of the most popular spectator sports at the Games. The London 2012 competition will be held at a special temporary arena on Horse Guards Parade, just steps from Trafalgar Square, which will be covered in 3,000 tonnes of sand. Teams of two will serve, bump and spike their way towards gold in the heart of the capital.

At the London 2012 Games, the ever-popular men’s Boxing events will be joined on the Olympic programme by a women’s competition for the first time. Boxing has featured in every Olympics since 1904, apart from the 1912 Stockholm Games, when Swedish law banned it. Many Olympic boxers have gone on to scale the heights in the professional sport, with Cassius Clay - later, of course, Muhammad Ali - the most notable.