Genelec elevates its customer experience with new Virtual Showroom
Hosted on the Genelec website, visitors to the Virtual Showroom can experience the latest in VR technology to navigate separate and distinct areas for Professional Audio Monitoring, AV Installation and Home Audio, which showcase both stereo and immersive systems that comprise a carefully selected range of key loudspeaker and subwoofer models. Visitors can then access detailed product information, video content and valuable learning resources, at any time of day and from the comfort of their own environment.
“One of the powerful effects of the pandemic was to focus our minds on how to communicate more effectively via digital marketing channels,” comments Genelec Business Development Director Ken Kimura. “So, we used that period of enforced disruption to explore how to engage closely with our customers in the virtual world, and the Virtual Showroom was a natural result of that planning process – complementing our well-established website and social media channels.”
With the return of face-to-face customer contact, Kimura feels strongly that Genelec now has a perfect balance of demonstration opportunities. “In this fast-paced digital world, the Virtual Showroom has all the benefits of interactivity and instant 24/7 access, while our Experience Centres represent the gold standard in personal contact and critical listening opportunities. Add to that the range of international exhibitions, roadshows, smaller regional events and dealer demonstrations, and there are now more ways than ever for customers to experience everything that Genelec has to offer.”
Since the founding of Genelec in 1978, professional audio monitoring has been at the core of the business. An unrivalled commitment to research and development has resulted in a number of industry firsts and established Genelec as the industry leader in active monitors. Over 40 years later Genelec monitoring products remain true to the original philosophy, offering reliability, neutral sound reproduction regardless of size, as well as the ability to adapt to the acoustic conditions of the listening environment. Genelec customers receive paramount support in the field, from acoustical advice and calibration services to technical service and long product life span. Buying a Genelec product is a secure long-term investment in outstanding and reliable audio monitoring.