On 23 February 2010 Sky Germany started its 3D trials with the UEFA Champions League match VFB Stuttgart - FC Barcelona followed by the first Bundesliga match Bayer Leverkusen - Hamburger SV. During the Internationale Funkaustellung in Berlin Sky Germany announced to go on air with its 3D channel on 3 October 2010 with the live broadcast of the Ryder Cup and since 14 January 2011 Sky Germany has shown one Bundesliga match in 3D on every match day in addition to DFB Cup matches, UEFA Champions League matches and other international sports events.

From the lens to the living room: Making it happen - Based on the 3D experience gained at several key sporting events over the past two years, Sony’s work with Wimbledon is on the cutting-edge of broadcast innovation. Sony has partnered with experts across the industry to make Wimbledon in 3D a reality and is the only broadcast manufacturer able to provide an end-to-end solution that delivers 3D content and expertise across the value chain.

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The All England Lawn Tennis Club’s (AELTC) 125th Wimbledon Championships were the first to feature 3D coverage. The project was the result of the AELTC’s three year partnership with Sony, a partnership that continues the history of both companies at the forefront of broadcast innovation. Four matches were covered this year. The Men’s Singles Semi-Finals, The Women’s Final, and the Men’s Final. All matches took place on Centre Court.

After the detailed presentation of 88 HD OBVans to the European live production community in our HD OBVan directories in 2007 and 2008, we had a closer look to the infrastructure around the HD OBVans that is necessary to carry out national and international sports and music live productions which are televised to a wider audience. In early May 2009 152 HDTV programs were on air via the various satellite platforms in Europe including 35 dedicated sports broadcasters. In 2009 Eurosport transmits 3.000 hours of live sports and Infront partners with 130 rights holders of 20 top sports resulting in an involvement of the production of about five sports events every day. And we are happy to confirm that every production application that is available in standard definition, now also has become available in high definition, supporting the more than 200 HD OBVans from more than 100 production companies which are delivering high quality sports events to the more than 60 Mio high definition flat screens across Europe.

China Central Television (CCTV), China’s national television service, was named the sole provider of the 2008 Olympicsin Beijing to mainland China. With a network of 18 channels broadcasting different programming, CCTV reaches more than a billion viewers on the Chinese mainland.

At the London 2012 Olympic Games, one of the world’s most popular and fastest-growing team sports will be showcased at the Basketball Arena and the North Greenwich Arena.

Beach Volleyball made its Olympic debut at Atlanta 1996. Since then it has become one of the most popular spectator sports at the Games. The London 2012 competition will be held at a special temporary arena on Horse Guards Parade, just steps from Trafalgar Square, which will be covered in 3,000 tonnes of sand. Teams of two will serve, bump and spike their way towards gold in the heart of the capital.

At the London 2012 Games, the ever-popular men’s Boxing events will be joined on the Olympic programme by a women’s competition for the first time. Boxing has featured in every Olympics since 1904, apart from the 1912 Stockholm Games, when Swedish law banned it. Many Olympic boxers have gone on to scale the heights in the professional sport, with Cassius Clay - later, of course, Muhammad Ali - the most notable.

Canoeing and kayaking has been featured as a competition sport in the Summer Olympic Games since the 1936 Games in Berlin although it was a demonstration sport at the 1924 Games in Paris. Requiring sustained bursts of speed and power, Canoe Sprint at the London 2012 Games will offer thrilling, down-to-the-wire finishes.

The fast and furious sport of BMX will be making only its second Olympic appearance at the London 2012 Games. BMX (Bicycle Motocross) began to take off in the late 1960s in California, around the time that motocross became popular in the US. The motorised sport was the inspiration for the pedal-powered version, a breathtaking spectacle that’s since become popular all over the world.

At London 2012, a quartet of challenging, exciting Road Cycling events will energise the streets of London and Surrey. After the opening ceremony road cycling will be the first event to take place. Axed for three games after debuting in the first modern Olympic Games in 1896, the sport has become a permanent fixture since 1912.

The waters of Weymouth Bay and Portland Harbour will play host to 10 exhilarating Sailing events during the London 2012 Olympic Games. Mastery over ever-changing conditions on open water requires skill and nerve. Both will be essential for competitors in the Sailing events, 14 days of competition that should offer plenty of excitement and drama in the beautiful but testing waters of Weymouth Bay, on the south coast of England.

One of the most popular sports that will feature at the London 2012 Olympic Games is also the biggest: Athletics features 2,000 athletes running, walking, jumping and throwing for gold in 47 events.

The sports media business is undergoing rapid changes bringing on tough challenges for today’s broadcasters, including the partitioning of rights, the merge between IT and traditional broadcast technology, as well as the profusion of competing digital media platforms.