SENSIO® Technologies Inc. yesterday announced that a range of market-leading products, integrating SENSIO 3D technology and enabling the delivery of premium-quality 3D content the length of the broadcast supply chain, will be demonstrated at IBC2010.

At IBC in Amsterdam and at SPORTEL in Monaco our 3D booklet will be available. The booklet will cover recent 3D productions like football, ice hockey and tennis and will give a comprehensive overview of available 3D production trucks as well as a brief description of state-of-the-art 3D production equipment. Every user of Live-Production.TV who has registered with his postal address will get his copy delivered free onto his desk.

This comprehensive, high-end, hands-on workshop is the first stage in a series of Santa Fe 3D Workshops designed to remove the mystery from the rapidly developing world of Stereographic 3D Cinematography. The workshop provides you with a thorough understanding of the needs and opportunities available in the world of quality S3D production.

NewTek, a worldwide leader of 3D animation and video products announced that Rob Powers has been promoted to vice president of 3D development. Powers will oversee the design and development of NewTek’s 3D products, leveraging his extensive experience in the visual effects and film production industry.

Cobalt Digital (www.CobaltDigital.com), designer and manufacturer of award-winning 3G/HD/SD conversion gear for the broadcast television environment, has supplied color corrector panels to NEP Broadcasting to complement the new Fusion3G™ 9901-UDX converter unit. NEP, the leading international provider of mobile tele-production services, is using the fully-featured package for up/down/cross conversion, frame synchronization, and color correction on its two new state-of-the-art 3D trucks – SS31 and SS32 - for production of live 3D sports and entertainment events.

SDI, the global leader in subtitling and localization services to the media & entertainment industry, today announced that Sony Creative Software, a division of Sony Electronics, has adopted and integrated SDI’s XML schema into their Z-Depth™ 3D subtitle editing application - Z Depth creates the information needed for proper placement of subtitles or menus in the 3D space of a 3D title presentation.

• P+S TECHNIK Screening on the IBC Big Screen: “Inspirational Tools for Exceptional 2D & 3D Motion Pictures” Saturday, 11th September, 16.45h to 17.45h

• SI-3D Stereo Camera System including SI-3D Field Recorder

• 3D Freestyle Rig

The new technology raises new questions. In an extensive seminar program at the cinec, expertswill give everybody an insight into stereoscopy – from producers to cinema owners.What started as a hype is getting serious: For many productions, Stereo 3D is the future. Each andevery animation film from the big US studios is also released in a 3D version and the »real« actionand adventure movies increasingly count on stereoscopic production, too.

S3D Technologies, a company that focuses on offering technological solutions to produce stereo 3D images for the international market, has released the software S3D Calculator.

3ality Digital, world leader in advanced technologies to empower creative digital stereoscopic 3D (S3D) acquisition, is adding to its range of beam-splitter mirror rigs with the launch of its TS-5 at IBC2010. This, the first fully-automated, remotely-aligned lightweight beam-splitter on the market, is aimed at lightweight and wireless camera operations and tight spaces, and can be mounted on a Steadicam for complete flexibility.

SENSIO® Technologies Inc. (SENSIO) (TSX-V: SIO) today announced a new collaboration with Trident Microsystems Inc. (NASDAQ: TRID), a leading provider of 3D-capable set-top box and TV semiconductor solutions. Trident's system-on-chip (SoC) and discrete semiconductor solutions target the digital home entertainment environment, and the company will be integrating SENSIO® 3D technology into its products to reflect industry demand for a high-end 3D viewing experience in the home. First among the Trident products to feature SENSIO technology is the TV550 3D TV SoC, which will be followed by the release of new 3D chips, featuring SENSIO 3D, for 3D TVs.

TV One will be demonstrating 3D processing possibilities at the IBC 2010 Exhibition being held in Amsterdam next month on Stand 7.C27. Using the exclusive CORIO® Technology, TV One will be showing how their products can accept and process 3D resolutions and also provide additional capabilities.

DVS is show casing the latest CLIPSTER® features at its booth no. 7.E25. Right on time for Europe's biggest industry event in Amsterdam , the DVS flagship is presenting new highlights for 3D workflows, such as depth grading, as w ell as support for Apple ProRes 422.

The future of television came bursting as Spain was working its way to the top of the soccer world last June/July in South Africa. In addition to the HD set of cameras in each of the ten stadiums there was a second set of cameras in five stadiums, actually pairs of cameras, capturing the matches to bring three-dimensional images of 25 of the 64 FIFA games to 3D television sets and 3D cinemas around the globe. Get the latest information on the “3D Work in Progress” first hand from participating companies at IBC in Amsterdam from 10 – 14 September 2010.

Vizrt will introduce Viz Engine/Artist 3.3 at its booth: Hall 2, Stand B10. As a leading provider of content production tools for the digital media industry, Vizrt is committed to expanding its systems’ functionality and cost-effective workflow to maximize its customers’ creativity and investment.