“It’s about getting everybody to understand what makes for good 3D shots. In 2D you can get away with faster panning and jumps versus 3D – for 3D it’s what we call ‘linger longer’. If you’re jumping between shots, the depth is way in and then way out and, if you don’t have a small depth transition between shots, that creates a lot of eye strain.” Sky has made the first significant moves towards broadcasting stereoscopic 3D programming. It has successfully produced footage from four separate events and delivered the programming through a high definition set-top box.

NEP is proud to offer Supershooter 3D, the very first Mobile Television Truck designed specifically for producing live 3D television events. This one-of-a-kind mobile unit was created through a partnership between NEP Broadcasting and PACE.

Sony strengthens leadership in 3D: “There are always barriers to entry with any new technology, these new product and solutions announcements help drive out many of the technical and cost issues that were stopping live 3D from becoming a reality.”

EVS now provides novel stereoscopic 3D experiences for live sports and music. With its latest MulticamLSM 10 software package, EVS’ renowned XT[2]-LSM offers full 3D-HD loop recordings, playbacks, slow-motion replays, instant editing, and live clipping functions. In effect, all existing capabilities of the MulticamLSM software package are now available for any type of 3D-HD production.

As part of a s3D project at the Film Academy Baden-Wuerttemberg, LMC Live Motion Concept GmbH and chroma TV shot a full trailer on the swissrig with two Phantom HD Gold Highspeed Cameras in collaboration with academy students. The fully synchronized control of the Phantom HD Gold highspeed cameras developed by LMC and the perfectly matched SwissRig from Chroma Film & TV enabled a comfortable workflow and quick playback of the recorded sequences in s3D. At the film set a instant visual inspection of the stereoscopic images with a s3D Monitor and s3D glasses was possible.

Next June, the 2010 World Cup tournament in South Africa will be captured in stereoscopic 3D for the first time, with up to 25 of the games to be shot with special 3D cameras, according to FIFA’s soccer governing body.

Cape Town, South Africa - Sony Corporation and FIFA (Fédération Internationale de Football Association) today announced an agreement for selected media rights of the 2010 FIFA World Cup™ in 3D. FIFA is to produce the world’s first FIFA World Cup™ in 3D. Up to 25 of the 2010 FIFA World Cup South Africa™ matches will be produced using Sony’s 3D professional cameras, which will provide coverage of the action that is unprecedented in depth, vividness and excitement to people around the world. FIFA will utilize Sony’s experience and know-how of 3D content production to spread the passion inside the stadiums at the greatest sport event in the world to more people than ever before.

Panasonic Corporation today announced it will start developing a professional 3D Full HD production system. The system, which is expected to be the first of its kind in the industry, consists of a twin-lens P2 professional camera recorder and a 3D-compatible High Definition Plasma display.

“We knew that Plazamedia planned to demonstrate its new real-time HD virtual studio. So we thought, why not take it one step further and create all the scenes in 3D?,” explained Gerhard Lang, Chief Engineering Officer, Vizrt.

Founded in 1986 by designer DAVID NILES, the Niles Creative Group creates and produces original programming for numerous on air networks and fortune 500 companies. Instrumental in developing new technologies and concepts, the company designs and executes large format projects from start to finish for companies that include Comcast, Radio City Music Hall, Federated Department Stores, Panasonic, Walt Disney / Imagineering and Madison Square Garden. At the Niles Creative Group, the overriding goal is to make a difference, and leave a mark. The Niles Creative Group has produced the world's first daylight-viewable 3D presentation, using The Comcast Experience as its palette — the world's largest Barco NX-4 display. With standing-room-only crowds in attendance at Philadelphia's Comcast Center, the 18-minute 3D Christmas Spectacular runs hourly through the end of the year.

Sony Professional Europe confirmed that it has been selected by BSkyB (Sky) and Telegenic to design and build one of the world’s first 3D Outside Broadcast (OB) trucks, due for delivery in April 2010. Sky, Telegenic and Sony have been working together to develop a next generation outside broadcast vehicle that will deliver new production methods to produce immersive live content in 3D.

Grass Valley™ high-definition production and distribution technology once again played a big part of the live Grammy® Awards telecast, presented by the National Academy of Recording Arts and Sciences (NARAS). This year’s 52nd annual gathering of the music industry’s finest was broadcast on CBS on Sunday, January 31 from the Staples Center in Los Angeles.

At Band Pro's One World on HD Open House back in December one of Sony's newest cameras was debuted, the HDC-P1. This compact, box-style camera does full HD with a 2/3" CCD sensor, B4 mount and variable frame rates, including 24p. Originally conceived as a studio camera, this camera will soon find itself flying off the shelf in pairs because of its natural fit for 3D production.

Responding to rapidly increasing demand for 3D HD video content, Polecam announces that its 3D-Narrow pan and tilt head is to be supplied as standard with all new systems, with the option of choosing the new 3D-Wide head.

A workshop on Helicopter Shooting and Safety will be held by the Guild of Television Cameramen on Saturday March 27 at Denham Aerodrome, west London. The event will be hosted by broadcaster Mike Smith, founder and Managing Director of Flying TV which owns and operates the only freelance ready-to-go fleet of television helicopters in Europe. Mike will explain the principles of flight and safety, and will cover everything cameramen need to know about working in the air with gyro-mounted and hand-held cameras.