The BBC claimed a world first on March 8 with its live 3D test transmission of the Calcutta Cup rugby match between Scotland and England — live from Murrayfield in Edinburgh to Riverside Studios in Hammersmith

Panasonic Corporation today announced it will start developing a professional 3D Full HD production system. The system, which is expected to be the first of its kind in the industry, consists of a twin-lens P2 professional camera recorder and a 3D-compatible High Definition Plasma display.

EVS now provides novel stereoscopic 3D experiences for live sports and music. With its latest MulticamLSM 10 software package, EVS’ renowned XT[2]-LSM offers full 3D-HD loop recordings, playbacks, slow-motion replays, instant editing, and live clipping functions. In effect, all existing capabilities of the MulticamLSM software package are now available for any type of 3D-HD production.

NEP is proud to offer Supershooter 3D, the very first Mobile Television Truck designed specifically for producing live 3D television events. This one-of-a-kind mobile unit was created through a partnership between NEP Broadcasting and PACE.

“It’s about getting everybody to understand what makes for good 3D shots. In 2D you can get away with faster panning and jumps versus 3D – for 3D it’s what we call ‘linger longer’. If you’re jumping between shots, the depth is way in and then way out and, if you don’t have a small depth transition between shots, that creates a lot of eye strain.” Sky has made the first significant moves towards broadcasting stereoscopic 3D programming. It has successfully produced footage from four separate events and delivered the programming through a high definition set-top box.

Solidifying its standing as a popular technology of choice for live sports broadcasts of all types, the Grass Valley™ high-end Kalypso™ HD and the new Kayenne™ Video Production Center switchers both include features that make them ideally suited to the unique demands of live production of 3D telecasts. To date, at least three major live sports productions were produced with Grass Valley Kalypso HD switchers and more are planned for this fall.

Sony strengthens leadership in 3D: “There are always barriers to entry with any new technology, these new product and solutions announcements help drive out many of the technical and cost issues that were stopping live 3D from becoming a reality.”

Cape Town, South Africa - Sony Corporation and FIFA (Fédération Internationale de Football Association) today announced an agreement for selected media rights of the 2010 FIFA World Cup™ in 3D. FIFA is to produce the world’s first FIFA World Cup™ in 3D. Up to 25 of the 2010 FIFA World Cup South Africa™ matches will be produced using Sony’s 3D professional cameras, which will provide coverage of the action that is unprecedented in depth, vividness and excitement to people around the world. FIFA will utilize Sony’s experience and know-how of 3D content production to spread the passion inside the stadiums at the greatest sport event in the world to more people than ever before.

Next June, the 2010 World Cup tournament in South Africa will be captured in stereoscopic 3D for the first time, with up to 25 of the games to be shot with special 3D cameras, according to FIFA’s soccer governing body.

As part of a s3D project at the Film Academy Baden-Wuerttemberg, LMC Live Motion Concept GmbH and chroma TV shot a full trailer on the swissrig with two Phantom HD Gold Highspeed Cameras in collaboration with academy students. The fully synchronized control of the Phantom HD Gold highspeed cameras developed by LMC and the perfectly matched SwissRig from Chroma Film & TV enabled a comfortable workflow and quick playback of the recorded sequences in s3D. At the film set a instant visual inspection of the stereoscopic images with a s3D Monitor and s3D glasses was possible.

Founded in 1986 by designer DAVID NILES, the Niles Creative Group creates and produces original programming for numerous on air networks and fortune 500 companies. Instrumental in developing new technologies and concepts, the company designs and executes large format projects from start to finish for companies that include Comcast, Radio City Music Hall, Federated Department Stores, Panasonic, Walt Disney / Imagineering and Madison Square Garden. At the Niles Creative Group, the overriding goal is to make a difference, and leave a mark. The Niles Creative Group has produced the world's first daylight-viewable 3D presentation, using The Comcast Experience as its palette — the world's largest Barco NX-4 display. With standing-room-only crowds in attendance at Philadelphia's Comcast Center, the 18-minute 3D Christmas Spectacular runs hourly through the end of the year.

Three of the world's leading media, technology and entertainment companies - Discovery Communications, Sony Corporation and IMAX Corporation - today announced a joint venture to be established to develop the first 24/7 dedicated 3D television network in the U.S. The partnership brings together three leaders with an extraordinary collection of award-winning 3D content, technology expertise, television distribution and operational strength to deliver a high-quality three-dimensional viewing experience to home television audiences.

Sony today announced plans to accelerate initiatives to deliver an array of 3D entertainment for the home in 2010, leveraging all its diverse business assets to create a 3D world encompassing electronics and games, to movie content. Sony also unveiled the first of its ground-breaking lineup of 3D entertainment products for the home at "International CES 2010", currently being held in Las Vegas, U.S.

“We knew that Plazamedia planned to demonstrate its new real-time HD virtual studio. So we thought, why not take it one step further and create all the scenes in 3D?,” explained Gerhard Lang, Chief Engineering Officer, Vizrt.

Sony Corporation and the PGA TOUR today announced a partnership to explore new entertainment experiences for golf in 3D. Together, Sony and the PGA TOUR will work to develop a plan to make the 2011 Sony Open in Hawaii the first PGA TOUR event shot in 3D and available for distribution in 3D to select audiences, in addition to its regular 2D presentation.